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Charts Sales

Strategy Mindmap for Top Agents

Staying ahead of the competition in the fast-paced world of commercial real estate requires strategic planning, effective networking, and honing essential skills. The key to commercial real estate agent success is increasing market share and listing momentum. This article and mindmap chart by John Highman delves into critical strategies for achieving these objectives and rising […]

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Marketing Sales

How to Set Pricing and Marketing Strategies in Commercial Real Estate

In the dynamic world of commercial real estate, staying ahead of the curve is not just an advantage—it’s a necessity. As global property markets experience unprecedented shifts, commercial real estate agents face new challenges and opportunities. This video delves into the art and science of setting the correct pricing and implementing effective marketing strategies to […]

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Marketing

Getting the Best Results from Real Estate Marketing Today

What is commercial real estate marketing all about today? The cycle of property has moved again and is active in different ways. How can you get into that? How can you reach more people? There are many ways to reach out to the people in your location and target audiences to encourage listing enquiry in […]

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Marketing

The Art of Real Estate Marketing Today

There are many ways to reach out to your location and target audiences to encourage enquiry in real estate today.  And the enquiry process is really what it is all about.  Real estate marketing is an art form to be optimised over time. Talk to more people regarding property listing and selling or leasing.  Everything […]

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Videos

How to Comprehensively Market a Commercial Property on the Internet

When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the […]

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Marketing Podcast

How to Get Higher Results With Local Area Marketing

Put some strategy into your property promotion activities and particularly so with local area marketing. When you do that, you can attract both enquiry and future listing opportunities.  The local area is so important to your business building activities and in building your brokerage market share. Build your local area marketing plan across particular precincts, […]

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Podcast

Systems to Follow in Commercial Real Estate Marketing

When you have a commercial property to sell or lease, there are many ways to take the property to the market.  Some promotional methods are better than others.  In today’s podcast, learn how you can optimize your marketing message and your inbound enquiries for each good quality listing.  Here is the podcast:

Categories
Podcast

How to Turn Your Property Marketing into a Hit in Sales and Leasing

When you have a commercial property to take to the market, do so with a specific focus on quality marketing.  Don’t take the ‘generic approach’ to property promotion.  In this podcast today, John Highman shares some special ideas to help you improve your property exposure with your target market in sales and or leasing.  It […]

Categories
Marketing

Seven Important Things to Do in Commercial Real Estate Marketing

When you work as a commercial real estate broker or agent, the marketing of your properties will (or should) always be happening, and that is certainly wise if you want more commissions.  However, as an industry specialist, your real estate profile and skill base are things that also require consistent focus and promotional system establishment. […]

Step by Step Guide to Writing Adverts in Commercial Real Estate Brokerage

In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week.  As you bring in a new property listing, the advertising and marketing process is the next factor to work on.  The marketing message must be clear. This then is where your marketing skills in […]

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