In commercial real estate brokerage today, many things change in an ongoing way. Through any calendar year cycle, you will see plenty of property related shifts between sellers, buyers, tenants, and business owners. When you understand what’s happening with each segment, you can meet the challenge of the local property market in a direct and…
One thing should be said here about commercial real estate today. The generic marketing of old really is of little help when attracting new clients and listings; the property market is refined and specialised. Personal involvement and direct action will get you better conversion factors with the new business that you require. You must establish…
When salespeople are struggling in commercial real estate brokerage it usually comes down to one thing and that is that they do not know enough relevant property people locally in a positive and valuable way. It is important that we put the ‘human touch’ into our real estate business. Most of the new business that…
In commercial real estate brokerage today can find many sources of marketing feedback and marketing information to interpret and work with. Essentially you do need to interpret the information regularly for achieving the best results in property promotion. There are many different marketing indicators (on-line and off-line) applying to sales and also leasing. The indicators…
In commercial real estate brokerage the competition between agents can be high and confusing for the clients and the prospects that we serve. To be a top agent and win a greater percentage of the business you really need to stand out as relevant and specialized in the local area. There is no point in…
It is very easy to see the difference between a great advertising piece for a commercial property and everything else. Let’s face the facts; it is the advertisement that draws the reader’s attention today. It is our job as agents to ensure that the advertisement gets read. Marketing is really important in any tough property…
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