In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors. The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…
In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts. That being said, any open listings are and should be a ‘generic’ marketing approach. If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy…
It is a fact of the commercial real estate market that the traditional signboard still remains the most effective and low cost marketing tool available. When you put a signboard on a property for sale or lease, things start to happen. The signboard lets local businesses and property owners know of the new listing. After…
In this commercial real estate market, we have limited time to attract the interest of those suitable prospects for the property. The first four weeks of any marketing campaign are critical. Each phase of marketing should be optimised. If you can see any errors in marketing, they should be fixed fast. Whilst it may seem…
In industrial property agency sales and leasing, the prospecting process can be quite specific. Knowledge is the key to property listing success. There are plenty of businesses in your region that you can approach to see if they want to lease or sell premises. Create a consistent plan of contacting industrial and warehouse-type businesses locally. In…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
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