In commercial real estate the process of personal marketing is very important to your ability to build market share and commissions. In saying that you can do it in two ways; you can ‘push or pull’ as part of building your personal brand into your market. That choice will impact how people come towards you…
There are many ways to promote your services as a broker or agent in commercial real estate. Many of them work in today’s market, and ‘postcard’ marketing integrates well with all of them. The fact of the matter is that you can send a postcard to your current and new contacts in a regular and…
If you look around your town or city you will likely see many other brokers and agents claiming to be the ‘best’ in the industry. The fact of the matter is that most are very ‘generic’ and not specialised. If you want to stand out in the industry you will need to specialise and market…
Every commercial real estate broker or agent should use a direct approach to marketing so they build dominant market share and listing opportunity. To do this you will require marketing distribution plans and systems. Think about how you want to get your message and services to the right people locally. In most cases you should…
Every commercial or retail property that is taken to the market for sales or lease will have some variables to be understood and optimised. Some properties will also have factors of weakness to be addressed prior to the commencement of the marketing campaign. It is a fact that the packaging of a listing will help…
In commercial real estate, your mind will greatly influence your actions and results. For this reason you really do need to be selective as to who you associate with and what you listen to. Move away from the people that are overly ‘negative’ or ‘full of conflict’. Have you ever come across other agents that…
In commercial real estate today, your marketing efforts as a broker or agent should be well considered. Understand that everything you do in promoting a property for sale or lease could be better. There are variables to consider and improvements to be made. There are opportunities to capture. Top agents really know how to market…
When it comes to selling or leasing a commercial or retail property, the marketing process needs to be carefully considered and focused towards the beginning of the campaign. The first four weeks of any marketing campaign will be the most important. During that time you should attract the right people to the property and the…
When it comes to promoting a commercial or retail property today, the proposals that you present to the client should be well crafted and relevant to the current market conditions. The days of the generic proposals are well gone. Make every proposal opportunity the best presentation possible. Get involved at a personal level to show…
When you look at a commercial real estate property for the first time the gross income may be large and attractive, but the net income will be far more important as part of the analysis. Somewhere between the two will be the costs to run the property. The outgoings are those critical costs to analyse. …
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