When you work as a commercial real estate agent, you really do need to set some firm goals and key performance indicators. In this way you can track and measure your progress in market share, listings, and commissions. Whilst a lot has been said over the years regards the goal establishment process, the same rules…
When you make lots of cold calls on a regular basis to prospects and clients in commercial real estate you can build your momentum for a better market share. A call contact system is the precursor to meeting with new prospects. Every agent should have a good contact system. You must have new people to…
If you work in commercial real estate agency today, you must have a well-established prospecting model. That is a model that can help you find new and fresh people to work for and with. Having a list of current clients to work with is part of the process, but you should freshen up the list…
In commercial real estate agency we can get a lot of new business and listing leads from the previous or older clients that were served by our agency in the past. All too often I see agents that are mainly focused on finding new clients, totally forgetting the clients that they have served a few…
In commercial real estate, you need to be very careful as to the properties that you list. There is a great difference in the amount of interest that will be created when you market a high quality property verses a poor one. You need to make the right choices when it comes to taking on…
In commercial real estate today, you can boost your listing chances if you focus your sales pitch and presentation in the right way. Practice will help greatly, but the content of your sales pitch needs to include the right information and the best facts that will help impress the client. (NB – you can get…
In commercial real estate today, the presentation or the sales pitch that we create should be focused on not only the property, but also the client. Both factors need to be completely understood prior to the presentation occurring. The property will have attributes that can easily be compared to the property market today. From that…
Sustained effort in commercial real estate sales will help you build market share faster and more effectively. The commercial real estate industry is built on relationships and particularly those relationships with the right people. In most circumstances those people can be summarized as: Local property investors Business leaders Business owners Franchise groups and operators Property…
In commercial real estate agency, just like any other sales based industry, you get what you expect when it comes to results from your prospecting and marketing efforts. For this reason it is essential for you to change your thinking and your processes to suit the results that you need. So let’s say that you…
In commercial real estate agency, many salespeople dislike cold calling immensely. It is this dislike the holds many people back from the opportunities that cold call prospecting provides. It is a fact that commercial real estate is an industry based on relationships built over the long term. This means that you do need to know…
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