Today we have many different marketing tools at our disposal. The traditional property promotional methods are still there with newspapers, flyers, and direct mail, but we now have a massive resource group of advertising tools to use online and through social media. Today in this podcast, I want to share some ideas about property marketing…
In commercial real estate brokerage, you must sell yourself and your ideas before you list and sell the property for a client as a broker or agent. There are plenty of agents around your town or city that are also trying to win your client and or the listing. Go back to the facts. Why…
When you have a commercial property to sell or lease, there are many ways to take the property to the market. Some promotional methods are better than others. In today’s podcast, learn how you can optimize your marketing message and your inbound enquiries for each good quality listing. Here is the podcast:
When you have a commercial property to take to the market, do so with a specific focus on quality marketing. Don’t take the ‘generic approach’ to property promotion. In this podcast today, John Highman shares some special ideas to help you improve your property exposure with your target market in sales and or leasing. It…
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy. That then creates a problem in the…
In commercial real estate brokerage, put some focus into choosing the better buildings and owners in the location to work on and for. Selectivity in this way will help you get some traction in your real estate business. (NB – Learn how to network and prospect in commercial real estate in our free ‘Snapshot’ course)…
Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor-paid promotional campaign. Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact. It is important to remember here that our clients as property owners, must pay…
The pressures of the property market will always flow into commercial real estate transactions. Sales, leasing, and property management transactions are all impacted by prevailing market pressures and conditions. So you are the agent or broker looking to convert the business, listings, and commissions. You have to be ‘street smart’ for the known and unknown…
In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…
When you are working in commercial real estate sales and or leasing, you really do need to watch the time on market factors that apply to your listing stock. You should also differentiate the time on market issues between open listings and exclusive listings. Through this tracking process, you can improve your ratios and conversions….
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