When you have a property listing to promote, structure a comprehensive campaign that covers all the bases of enquiry in your location. Package your listing skills to attract the best enquiry levels. Expect that all properties will be ‘marketable’ and that there will be buyers to be found. In any property market or economy, there…
There are many ways to reach out to your location and target audiences to encourage enquiry in real estate today. And the enquiry process is really what it is all about. Real estate marketing is an art form to be optimised over time. Talk to more people regarding property listing and selling or leasing. Everything…
Attracting people and interest to a property marketing campaign is critical. In sales and leasing, the rules are the same. There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…
In today’s commercial and retail property market there are big shifts and changes to the marketing of listings; strategies are required to encourage more enquiries, inspections and transactions. Sales and lease transactions are largely started in the first instance through a buyer or tenant getting information from the internet. They are then fully informed…
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower. A poorly promoted property will stay…
In commercial real estate leasing, you need to know plenty of people, and as part of that, all the landlords and the tenants in your territory. Secure a database software solution to track the interactions and the connections that you are making in a regular and ongoing way. Your list will be invaluable as the…
Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor-paid promotional campaign. Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact. It is important to remember here that our clients as property owners, must pay…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
In commercial real estate brokerage, there is no point in being the same as every other broker or agent in your location when it comes to property marketing and promotion. Ordinary properties do not create much inbound inquiry or interest. When you have a good quality listing to work on, it demands the best of…
In commercial real estate brokerage, you can and should focus your prospecting and marketing efforts specifically within a niche segment of investors and business owners. You do need to work with both groups given that they are impacted by property change and churn. (N.B. these ideas are also sent out to regularly to our friends…
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