In presenting your commercial real estate recommendations to a client about their property need and challenge, your recommendations and the strategy to the process should be considered and optimised. In today’s podcast, John Highman shares four specific ideas that can help you show your eligibility and readiness to list a clients property. Competence and capability…
The marketing process in commercial real estate today is critical in so many different ways. Treat the topic with care, specialization, and professionalism. Your career success evolves around marketing and the many variations of that. So why worry so much about promotion and marketing? You can and should be promoting yourself and your exclusive…
Some property listings in commercial real estate are better than others. You should pick and choose your listings based on their quality, the client’s commitment, and your chances of success. Why is this so important? Poor-quality listings (and clients) can absorb a lot of your time and effort and distract you from the things that…
When you work in a commercial real estate brokerage, the listings inventory in the business will be of some interest and use if you can use it and work with it. There will be a gap in time as you prepare to prospect, list and then sell your properties. So considerations come into play here…
In commercial real estate brokerage, ‘struggle’ is common but unnecessary. You can get on top of your real estate business through using some specific systems of contact and improving your skills in doing that. It all comes down to personal effort and habits. Who needs you? There are many clients in the property market that…
In commercial real estate brokerage today, it is very common and perhaps far too common to see some brokers and agents taking on listings without a lot of thought and planning. Invariably, they take on listings that are hard to move or attract enquiries with; they make their job hard for themselves. Open listings are…
In commercial real estate brokerage, the advertising layouts that you adopt will be of great assistance to lifting the volume of enquiry that you create. The fact of the matter is that property advertisements can be (and are usually) far too generic, thereby having little by way of attraction to pull in the enquiry. Your…
New business is an important part of the commercial real estate brokerage industry and we have to be selective on just what type of business we target. That being said, sometimes we forget to focus on the right type of properties and clients. The amount of commission that you earn during the year and into…
In commercial real estate, your listings should be refreshed from a marketing perspective once every 14 days. In that way you can potentially lift the enquiry rate and have a reasonable chance of more property inspections. So what is the problem here? Most agents and brokers put a listing onto the market and just let…
In commercial real estate brokerage, the way that you use your time will have a lot to do with the outcomes that you achieve. Any spare time has to be specifically focused on business generation and client contact. Success in commercial real estate is largely built around the relationships that you have with property investors…
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