In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
In commercial real estate brokerage, your listing processes and strategies should be refined and improved in an ongoing way. Your competitors will always be looking for new ways to attract new business and convert more clients. They will be trying many different ideas to find the ways to pull in the listings and to neutralize…
Marketing will always be a big part of property promotion in sales and leasing brokerage. That being said, there are many different ways to approach the process. There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’. Any client that gives you (and every other agent in…
There are plenty of things to be learned by and through target marketing in commercial real estate brokerage. Certain types of properties, improvements, services, and amenities will be on the ‘top of the list’ when it comes to attracting buyers and tenants; the newer property developments are also likely to have the abundance of enquiry…
In commercial real estate brokerage today we can sometimes act and react as a commission based salesperson ‘chasing the money’. That can send all of the wrong messages to the clients and prospects that we serve. Our industry is not just ‘all about the money’; specialisation, service and expert opinion are far more important factors…
In commercial real estate brokerage, the postcard marketing approach does have a place in a personal marketing program. Every agent or broker should be using the strategy. So to be clear on this, the ‘postcard process’ is all about sending ‘DL’ size marketing cards that have been specially printed for your area and speciality. They…
The process of ‘target marketing’ should apply in every sales pitch that you make as a commercial real estate agent. When you set the right target market, the client can see that you are the right person for the listing and the property promotion. That then makes your presentation a whole lot easier. The logic…
Commercial real estate marketing today is quite a special process for agents to undertake. I have created this chart for you and the team to use. You can download it here as a PDF. I like to see agents provide their clients with good marketing ideas that are different and relevant to the property market today….
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