Commercial Real Estate Brokerage Skills Resources by John Highman
In a commercial property presentation or sales pitch, organise your presentation and recommendations in a logical way to help the client understand the importance of your message and the marketing choices that you offer. Simplicity will always win over complexity when it comes to a property presentation or proposal layout. Make your message clear and…
In commercial real estate brokerage, success in cold calling will come when you stop trying too hard. When you are pushing a telephone conversation things get difficult and the person that you are talking to can sense desperation. As a ‘golden rule’ in telephone based prospecting, you should be focusing on creating a conversation and…
In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new clients and listings. When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…
Without a doubt, franchise tenants are a good opportunity for Commercial Real Estate Brokers and Agents from a leasing perspective. That being said, the brokers and agents really do need to understand what those franchise tenants require within the premises and also the essential locational factors of the property. So here are some factors that…
Have you ever met with a real estate client and had to talk about their property without knowing where to start? Perhaps the particular commercial, industrial, or retail property is so special that unique challenges are evident. I have put together this special wall-chart for Commercial Real Estate Brokers and Agents that will help with…
In commercial real estate brokerage, you can let the market come to you (albeit very slowly), or you can take the real initiative and pursue the opportunities vigorously. There are always things to connect into. The clients that we serve have many challenges and factors of change. So let’s look at ways you can take…
In commercial real estate brokerage, there will be many changes and pressures on the market during the year. That in turn can create shifts in your focus when it comes to the quality listings and clients requiring service. The only consistent thing that you can control is the momentum within your prospecting model. The one…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
Within a commercial real estate brokerage, every agent and every broker should be providing a sales performance report as part of their weekly and monthly activity. The report is a productive way of understanding what’s occurring in the market and how any adjustments are creating results. So the report process has benefits for both the…
In commercial real estate brokerage today, it pays for you to keep your landlords up to date when it comes to market trends and tenant enquiry. The levels of market rental and vacancy trends will change throughout the year. Market awareness helps landlords make better leasing decisions. It will also help you convert more lease…
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