Online website portals are not just a part of but a driving force in the commercial real estate market. They attract many enquiries from potential buyers or leasers, making their incorporation into property marketing campaigns necessary for agents and investors. This comprehensive integration carefully considers media choices, campaign strategies, advertising layout, and promotional messages. Understanding…
It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites. On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals. There is, however, a cost…
You are your ‘brand’ in commercial real estate brokerage. Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for. Brand is everything in the property industry; focus on your personal image and profile first and…
In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. Promotion and negotiation;…
Every property listing will have elements of marketing response that are worth sharing with the client as the property owner. If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…
You only have one chance to capture the attention of your target market in commercial property sales and leasing. The first 3 weeks of any promotional campaign will be so important to the message, inquiry generation, and inspection process. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate…
In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share. The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work. It has been that way for years…
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
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