What is commercial real estate marketing all about today? The cycle of property has moved again and is active in different ways. How can you get into that? How can you reach more people? There are many ways to reach out to the people in your location and target audiences to encourage listing enquiry in…
As a real estate agent working in commercial property, you can’t just jump on the Internet to place your listings, and then forget about it for a couple of weeks. Internet marketing is special in so many ways. There are listings to promote and services to offer. There are plenty of people to talk to. This internet marketing…
The real estate market is changing again, and you would expect it to given the trends of last couple of years. To adjust to the new property market, as an agent, think about your marketing impact and what you can do with it. The fact is that the property market doesn’t disappear, it just changes,…
It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from…
There are plenty of things that you can do when it comes to advertising marketing your good quality property listings. Take a look at every marketing campaign with a focus on exclusivity. Promote your exclusive listings more comprehensively into the location and across the targeted audience. So where do you start? With every listing, you…
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy. That then creates a problem in the…
When you have listed a commercial or retail property for sale, the real work starts. The promotional campaign is the ‘make or break’ strategy to pull in the enquiry. You are the person to build the promotional strategy and make it work. In talking about ‘promotions’ and ‘campaigns’, there is a significant difference between those…
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower. A poorly promoted property will stay…
When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…
To a large degree, the choice of media to be used in commercial real estate marketing will have an impact on advertising design and layout. There are however choices to be made allowing for the amount of marketing spend, and the message to be conveyed. The most effective time to attract enquiry for any listed…
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