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Marketing

Local Area Marketing Chart for Listing Agents

It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from […]

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Podcast

The Advertising and Marketing Formula that Really Works in Commercial Property

There are plenty of things that you can do when it comes to advertising marketing your good quality property listings. Take a look at every marketing campaign with a focus on exclusivity. Promote your exclusive listings more comprehensively into the location and across the targeted audience. So where do you start? With every listing, you […]

How to Reinvent Good Quality Commercial Property Marketing

All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description.  The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy.  That then creates a problem in the […]

Creative Marketing Strategies for Commercial Brokers

When you have listed a commercial or retail property for sale, the real work starts.  The promotional campaign is the ‘make or break’ strategy to pull in the enquiry.  You are the person to build the promotional strategy and make it work. (NB – you can get plenty of marketing ideas in commercial real estate […]

Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay […]

How to Design Commercial Property Advertising Headlines and Layouts Quickly and Easily

When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should […]