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How You Can Solve Cold Call Reluctance Faster in Commercial Real Estate Brokerage

When you work in commercial real estate brokerage, the concept of cold calling is (or should be) high on the list of skills to learn.  Once you start the call process, you should not stop; the skill continues for the entire time that you are in the industry. Practice and persistence will help you move…

business people at computers, talking on telephones
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Commercial Real Estate Brokerage – Overcoming Fear and Cold Call Reluctance

In commercial real estate brokerage a lot of agents struggle with prospecting fear and call reluctance. To get anywhere in the industry it is essential that those factors are resolved and reduced. In this audio program John Highman talks about the ways that you can reduce the problems and reach out to new clients and…

Commercial Real Estate Brokerage – A Scary Fact About Cold Call Prospecting

If you are working in commercial real estate today, you will (or should) know the importance of making calls to new prospects in your town or city.  The telephone is in fact your ‘friend’ when it comes to attracting new business, and converting more property leads and opportunities. When you work as a real estate…

Overcoming Prospecting Reluctance and Fear in Commercial Real Estate Agency

In commercial real estate brokerage, many challenges will exist from time to time for every agent.  The challenges commonly ‘show their face’ in prospecting reluctance, poor quality negotiations, low listing conversion rates.  Confidence and local market knowledge are keys to the process of breaking through those barriers.  You can add to that the individual requirements…

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