How to Design a Prospecting Letter System in Commercial Real Estate

In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base.  That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent.  Every letter sent will involve cost and time. Consistency and relevance will get…

Getting Some Recruitment Muscle in Commercial Real Estate Brokerage

In commercial real estate brokerage today you need some ‘recruitment muscle’ to attract the right people to your business. Great sales people and top agents are at the centre of a successful agency or brokerage. When it comes to appointing new people to sell, lease, or manage commercial property, there are various strategies to deploy….

A New Approach to Commercial Property Marketing

A New Approach to Commercial Property Marketing

The marketing of commercial real estate today requires a different approach and certainly a special focus.  Every exclusively listed property that is taken to the market for sale or for lease needs to be matched to the target audience and the local property conditions. Get Free Commercial Real Estate Resources Here…. Where Do You Start?…

The Easy Way to Use Assistants in Commercial Real Estate Brokerage

In commercial real estate brokerage today, the use of assistants will help many agents and salespeople get to the critical issues of the day.  In sales, leasing and property management, there will be many mundane tasks and important tasks.  Having your top agents handle the ‘mundane’ is counterproductive to new business generation and market share. …

HTML Email Newsletter Strategies in Commercial Real Estate Brokerage

In commercial real estate brokerage today, you should have an e-mail newsletter strategy as part of your communication and contact processes with your clients and prospects.  The technology and the systems are available to make that newsletter strategy simple to implement. To get the e-mail process and newsletter underway, it is wise to consider the…

Key Website Strategies for Commercial Real Estate Brokers

Every commercial real estate brokerage should have a successful website.  The Internet is a large and growing part of our real estate business and property marketing activities today.  For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…