In commercial real estate brokerage, you simply cannot forget about prospecting through the year and at all times. Every day a degree of personal prospecting should be undertaken within your location and within your specialized property types. A decline or a slowdown in prospecting will create shifts and changes in listing conversions and commission incomes;…
In commercial real estate brokerage you can gain a lot of leverage with your clients (and particularly the sellers) if you have regular marketing campaign strategy meetings to talk about the enquiry results to date and changes that can bring in more opportunity. Rarely will a marketing campaign be successful from the very start. Over…
Commercial and Retail Property Management is a special part of the property industry. The right skills and the right people should be deployed to any quality property and client. When it comes to managing any major project then the top people with hands-on experience should be matched to others in the team who can learn…
In commercial real estate brokerage, you simply must know the property market and all of its activities, indicators, and pressures. Clients and prospects will test your knowledge about the local area and the deals that have been done recently. So what do they want to see? They want to see real confidence and coverage in…
There are many barriers and ‘fences to cross’ in commercial real estate brokerage. That is certainly the case for brokers and agents when they work with challenging properties and some difficult clients. Some sales and leasing opportunities are ‘buried’ in complexity requiring experience and creative effort to put the deal together. That’s where property experience…
In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property. Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…
In commercial real estate leasing and property management, don’t let your tenants get out of control. The greater the number of properties that you manage, the harder this requirement will be to satisfy. The same problem occurs when it comes to the larger retail properties and shopping centres. It is a fact that the larger…
The prospecting process in commercial real estate today is quite specific to both your market and your skills. You should have a prospecting system to build your growth of market share around. In that way you will create listing opportunity. So many agents and brokers struggle with the creation of new listings and market opportunities. …
When it comes to running a successful commercial real estate brokerage today you will require a solid Internet presence and a professional web site. It is a sad fact that many brokers have little understanding of the Internet and their website profile. That can then have a dramatic impact on their listings and commissions. There…
When it comes to promoting a commercial or retail property today, the proposals that you present to the client should be well crafted and relevant to the current market conditions. The days of the generic proposals are well gone. Make every proposal opportunity the best presentation possible. Get involved at a personal level to show…
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