The things that we do in commercial real estate all hinge on listings, clients, prospects, and promotion. So, when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. An old saying in our industry goes something like…
Here is a confession. I love leasing in quality buildings. A good leasing transaction can lead to more leasing, a sales opportunity, or a property management. Landlords love professional leasing help with their investments. That’s a fact. The value that you and I can provide to landlords through a quality leasing process is real. Learn…
The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants, as the case may be. In this chart by John Highman, you can see the three essential elements of property promotion that we should never forget. Review all of…
In commercial real estate today, the contact cycles that you create will very likely give you brokerage traction in some form. You can then ‘tweak’ the contact approach with key people and property owners in your location to grow listing and commission leads over time. You have to start the contact process somehow; that’s the…
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