In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads. Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered…
In commercial real estate brokerage it is obligatory that every agent and every broker prospect for new business for a certain amount of time every day. It is something that cannot be delegated or overlooked. It is mandatory for each individual and it is quite specific as a process. Keep Prospecting Things Simple So what…
When you find that you have lost a new business proposal in commercial real estate brokerage, ask the client to return it to you. Try not to leave it in the prospective client’s possession so it can be shared later and perhaps even shown to your competitors. If your proposal is of the highest quality…
If you want to attract some real property enquiry and new business opportunities in commercial real estate brokerage then your prospecting model is very important. The things that you do every day will put you closer to or further away from your listing and commission targets. Your new business system Here are some specific prospecting…
As you look around the property market today you can see lots of property types and people in different categories. Pick a few categories that allow you to drill down into real property specialisation. What are you good at? What do you know a lot about? Those two questions will help you show the prospects…
In commercial real estate brokerage, it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
You only have but one chance to market a commercial investment property today without it soon becoming stale and stagnant from a marketing perspective. The first few weeks of the marketing campaign are really important to attract the buyers and create the inspections. If that momentum is not occurring in your property marketing then things…
When you take any commercial real estate listing to the market, it is essential that you match the property to a segment of tenants and or buyers as the ultimate target audience. In that way you can then design the correct advertising copy and the images to suit. You only have a few weeks of…
In commercial real estate brokerage today, there are plenty of people and other agents promoting listed properties and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis, you really…
A well run marketing campaign in commercial real estate brokerage will fast track listing enquiries and inspections. Ensure that you have all the bases covered when it comes to your quality properties and the associated marketing campaigns. Here are some valuable marketing reminders to consider as you take your good quality property listings to the…
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