As you look around the property market today you can see lots of property types and people in different categories. Pick a few categories that allow you to drill down into real property specialisation. What are you good at? What do you know a lot about? Those two questions will help you show the prospects and clients of the property market in your town or city that you are the best person that they need to resolve their current property challenge.
Our industry is all about creating relationships with the right people. As those relationships are nurtured and expanded over time, the people that we interact with get closer to the point of property change, expansion, or improvement. That then leads to opportunity over time. A simple business relationship established in sales and leasing or property management can be expanded in so many different ways. To help you get things going and to grow your market share, trying focusing on establishing appointments with the right people. Here are some ideas in pdf form to help you start the appointment and client prospecting process.