city at sunrise

The Reciprocity Rule in Brokerage Changes Everything with COVID-19 Today

If you look up the word ‘reciprocity’ in a dictionary and it has a definition something like ‘a mutual exchange or cooperation’ between people or groups.  Others have written about the ‘law of reciprocity’ in business, and rightfully so.  It applies today in all that we do, however many salespeople don’t respect the situation or…

commercial real estate video show by John Highman

Client Relationship Management System for Commercial Real Estate

In commercial real estate brokerage, the client relationships that you establish over time will be the foundation of new business and future lead generation systems. The client relationship system that you develop for yourself will be special and unique, and that will be based on your location, your preferred property types, and the activities of…

city at sunset

Achieving the Tipping Point in Commercial Real Estate Brokerage

In commercial real estate prospecting, there are some essential activities to implement, to get the whole results process up and running.  Once it starts, all things must continue; it is a personal process. Centre your prospecting for new business into your territory and your targeted client profiles. There is a ‘tipping point’ when it comes…

commercial real estate prospecting

The 5 Rules to Commercial Real Estate Prospecting You Should Not Forget

Having been exposed to almost all property types and sizes over the years, I know that prospecting is the number one activity that should feature in every agent’s diary BEFORE they do anything else.   It’s a daily thing that cannot be delegated to anyone else…… when you accept that fact you then know how…

Commercial Real Estate Agents – Avoid the Struggle of Building Market Share This Way

In commercial real estate brokerage, there are common reasons why some agents struggle to get market share.  That being said, there are always new clients to serve and properties to list.  Everything comes down to the focus and activities of the individual agent. When you know the ‘struggle factors’ you can adjust your new business…

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