Your database in commercial real estate is perhaps the most important business tool that you have. That list of people and contacts should be accurate in every respect and growing
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The cold calling process in commercial real estate brokerage is quite specific and specialized. You can always generate plenty of new business through the cold calling process and direct prospecting
Certain things are better than others when it comes to growing your commercial real estate brokerage business. Some of those things are also more important than others in the results