They say that listings are everything in commercial real estate brokerage and they would be right. The fact of the matter is that listings let you attract enquiry and control the sales or leasing deal. It is much harder when you work with buyers and tenants and you have no listings. When you start up…
Engagement and accuracy are key factors in pitching for listings in commercial real estate brokerage. Plan your top property presentations so you can convert more clients and build your market share. When you have been a real estate agent or broker for a number of years, your versatility and confidence in a property presentation rise…
In commercial real estate brokerage it is easy for a client to get confused with the options and the alternatives offered by all brokers and agents pitching for the same listing. The way to help you beat this is to adopt an ‘educational’ selling approach. So what do I mean here? You can help the…
In commercial real estate brokerage today, many pressures exist when it comes to achieving the commissions and listings that you require as an agent. Market competition has something to do with it although there are some other things to consider. Exactly what are you worth as an agent in today’s market? It’s an interesting question. …
Your sales presentation is a critical part of your commercial real estate business. It follows closely behind the requirement of prospecting every day. If you put the two skills together you have the foundation of a good career in commercial real estate brokerage. Most brokers and agents have plenty of scope for improvement when it…
In commercial real estate brokerage you can ‘set up’ the competition to ‘fail’ by posing questions to the clients that create a new focus or challenge. Ask the questions that the competitors will struggle with. Talk about situations that will make the client think in a different way when it comes to the marketing choice…
In commercial real estate brokerage, your listing pitch or presentation will likely strike a few barriers before you get close to an agreement with the client or prospect. The client will give you a few challenges before the point of decision is reached. They are testing you to see if you ‘qualify’ in their estimation…
Like it or not in commercial real estate brokerage, you will not win all the properties that you pitch for or present on. Over time your conversions for new business should improve but you will still not convert everything to a listing or a finalised transaction. There are reasons why listings and deals go to…
In commercial real estate brokerage, you should sell and pitch your listing services from your strengths in the market. You cannot be generic when it comes to providing a commercial real estate services today. Here are some specific strategies to help you identify and grow your strengths as a broker or an agent. You can…
Today we find many situations and variables when working with commercial real estate clients. From the outset of any contact it is essential that we understand their focus and challenges. To do that with efficiency it is essential that to know about the market, the competition, and the business community requirements. Top agents do that…
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