As a Shopping Center Manager or Marketing Manager for a Retail Property would well know, the marketing process for any retail property is a critical component to attract customers and sales. From the smallest to the largest of retail properties, the promotional campaigns for shopping centers are designed to raise awareness about the tenant mix…
Trust is a really big issue in commercial real estate brokerage. The best clients and the biggest deals you achieve will usually come from the trust and the personal relationships you have built with your clients and prospects over time. That’s where your database takes the ‘top position’ as a business tool to be used…
In commercial real estate, a few different marketing approaches work very well. One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…
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