In commercial real estate brokerage, the database program that you use will be the basis for building your real estate business. You have to connect with a lot of people and the only way you can do that is by tracking your contact processes with a database software package. (N.B. these ideas are also sent…
In commercial real estate brokerage, the contact management system (CRM) that you choose and use will be a major factor in building your business. That being said, I see so many agents struggle with spreadsheets and primitive ways of recording contact information. Whilst the cheap alternatives are available, they can have limitations and thereby make…
Given that a database is a critical component of commercial real estate brokerage, some agents don’t spend enough time in creating and managing their database. Quite soon the information in it becomes quite ‘sick’ and almost ‘dead’. We all have choices, but a good database is a must have for an agent or broker and…
In commercial real estate agency you can achieve considerable volumes of new business from property investors, providing you give them what they require in local market information and local leads. Look for those investors that are involved with quality properties as landlords. In most circumstances they will have the need for professional property management services…
If you work as an agent or a broker in commercial real estate, you should well understand the importance of your database in building market share and a stable client base. From your database just about all of your valuable leads and listings should evolve; it takes time but the process does work well. It…
In commercial real estate agency it is rare that you will win new listings and clients on or at the first point of contact. Whilst it does happen, it is usually the longer relationships that help you build listing leads and commission opportunities. The message here is that you should stay in touch with the…
Every commercial real estate agency and agent should have a list of clients and prospects. Your success in the growth and management of that list will impact you greatly in listings and commissions. Many agents struggle with the disciplines behind database creation and management. They then have fewer opportunities to work with or people to…
Commercial real estate agency is a business based on personal contact and client service. The long sales cycle of property sales and leasing can mean that you are in contact with a person or prospect for months if not years before a deal takes some shape. For this reason you need a good customer contact…
In commercial real estate today, your database is perhaps one of the most significant business tools you can use. Over time you can build a significant foundation of clients, prospects, and professional associates. Every salesperson in the industry should take personal ownership of the database, its maintenance, and its accuracy. Unfortunately you will find that…
In commercial property today, the database system that you use will give you the opportunity to build market share and future commissions. Unfortunately, the database process does require daily attention and accuracy to detail. Someone must do that. Salespeople are typically not well suited to the task of looking after their database and will avoid…
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