In commercial real estate brokerage, the turnover of staff within an average office can be reasonably high. That is due to a number of things unique to the industry such as property knowledge, personal skill, sales commitment, and motivation. If you are a team leader, you will require a staff retention, replacement and training plan…
I am a great believer in the use of a business card as a primary marketing tool for commercial real estate agents. You really do not need other fancy and complex marketing brochures; just have a great business card and start distributing it every day to new people. If you look at real estate agent…
In commercial real estate, your listings should be refreshed from a marketing perspective once every 14 days. In that way you can potentially lift the enquiry rate and have a reasonable chance of more property inspections. So what is the problem here? Most agents and brokers put a listing onto the market and just let…
When you work as a broker or agent in commercial real estate, the marketing funds that you secure from your clients as part of a listing presentation pitch are critical to your listing and commission growth. It could even be said that if you are struggling with listings and market share now, you are likely…
As this is being written it is the middle of a year around the July period in 2014. Commercial real estate has been growing in activity, and enquiries in both selling and leasing have been good. Now I know that in some cities and towns things can be different, but generally speaking commercial real estate…
It is an established and known fact that any commercial real estate agent seeking to thrive and grow in today’s property market must have a good database software package to help them track activities and opportunities. In saying that, the database management process cannot and should not be delegated to others within an office. It…
An action plan for commercial real estate agents Every commercial real estate agent should have an action plan to focus their activities in the market and to build opportunity with listings and clients. The action plan should be established around the elements of the agent’s business plan for the year. Every agent should have a…
In commercial real estate project leasing you do need to understand the objectives of the project from the client perspective, and report accordingly to the client in an effective and efficient way. Help them see the shifts in property enquiry, and adjust the project for maximum enquiry. Over the duration of a large leasing project,…
In commercial real estate brokerage you must find motivated people if you are to have a chance of closing successfully on listings and creating more sales or leasing results. In essence, those motivated people that you need are the ones that have a reason to move on a property transaction; move closer to them through…
When you know how to cold call properly in commercial real estate brokerage, you can convert a lot more people to your database and prospect list. Over time that can lead to better listings, referrals, and a growth of clients. So the cold calling process is a skill and it should be developed through practice;…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
