Commercial Real Estate Marketing Skills Resources by John Highman
Your real estate brand is worth something when it comes to new business in commercial real estate. Over time, your real estate brand should be built up in your work area, and consolidated by direct marketing. It’s a personal thing and every agent should be doing exactly that. It should be said that commercial real…
If you want to attract new business and listings in commercial real estate brokerage you must lift your brand and personal exposure to the property market. You must stand out as the best agent for the job and the location. There is no ‘soft approach’ to winning new business in our industry. In creating exposure…
The situational analysis will help you understand the strengths and weaknesses of your commercial real estate business and brokerage function as it applies in the local area. When you undertake an analysis of this type, you can understand how your business can move forward and with the best focus that is matched to the property…
In commercial real estate brokerage a lot of agents struggle with prospecting fear and call reluctance. To get anywhere in the industry it is essential that those factors are resolved and reduced. In this audio program John Highman talks about the ways that you can reduce the problems and reach out to new clients and…
In commercial real estate brokerage it is essential that you know a lot of people and that you connect with them regularly. There is no better way to build a real estate business than in connecting with a lot of people. Take the average town or city. Perhaps consider your location and then answer the…
When you consider your property market and particularly the commercial properties in your location, there will be a good selection of quality clients and quality properties for you to work on. You can and should shortlist a number of those clients and properties for future focus within your prospecting activities. Determine where the best levels…
In commercial real estate prospecting, the methods and systems that you develop to find new Clients and connect to them with relevance will be very important, particularly if you want to be a top agent for your location. New clients are always out there, but time and effort is required to reach the right people…
Here are some tips to help make cold calling a success in commercial real estate brokerage. There are some special processes and skills to be developed if call prospecting is to be effective in commercial real estate agency and brokerage today. If you are looking to improve your real estate business then this audio program…
When you spend time in your commercial property market you will find things to work on and develop as a broker or agent. The simple fact of getting out and about in the local area or precinct allows you to see things and ask questions. The new business is out there! Most of the new…
Social media alternatives are always available to brokers and agents. The online marketing process and the client contact that you embark on can be enhanced by social media. Over time you can build a large online marketing process that integrates well into your business activities. The secret to making the online social media strategy work…
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