Commercial Real Estate Marketing Skills Resources by John Highman
There are plenty of things to be learned by and through target marketing in commercial real estate brokerage. Certain types of properties, improvements, services, and amenities will be on the ‘top of the list’ when it comes to attracting buyers and tenants; the newer property developments are also likely to have the abundance of enquiry…
In commercial real estate today there are plenty of advantages to work with when it comes to real estate technology, both online and offline. The tools that we have available can help us save time, save money, and build market share. In saying that, it is incumbent on every agent and broker to utilize the…
When you work as a broker or agent in commercial real estate, the marketing funds that you secure from your clients as part of a listing presentation pitch are critical to your listing and commission growth. It could even be said that if you are struggling with listings and market share now, you are likely…
If you want to lift your market share as a commercial real estate agent, compound your marketing efforts directly and effectively around exclusive listings and quality properties. Then make it a target to improve the volume of vendor paid marketing funds that you are converting and placing each month into the media. Exclusive listings and…
When a commercial real estate market is slow or changing, it is time to ‘step up a gear’ and drive more new leads and business your way. You can really thrive as an agent or broker in a changing market. The same can be said for a slow property market. Look for the changes and…
In these times of diverse marketing in commercial real estate, it pays to understand what works and what doesn’t when it comes to people finding you and connecting with you with their property needs. When you have this information you can improve on the things that work and drop those that don’t work. Every marketing…
Often I see agents struggling with a sale or listing presentation with a client. They don’t know what to do to attract the interest of the client, given that many other agents are competing for the same listing; they think about discounts and other marketing enticements as potential leverage. The real fact of the matter…
The online world has taken over a large percentage of marketing and branding for commercial real estate agents. Certainly that is the case with listed properties but the process is largely overlooked when it comes to personal marketing. It is time to consider just what you can do for yourself in lifting your brand as…
A Commercial Real Estate Agent said to me today, ‘I can’t seem to get any more advertising out of my vendors; they won’t spend on advertising. Listings are buried online many pages below the homepage simply because the property owners won’t pay for a priority advert on the commercial portals. What can I do?’ My…
The screening process should occur with every property buyer or tenant in commercial real estate brokerage. Understand how they have reached you, and why they are contacting you. Get to the real facts of the matter in each and every case. Qualify the people that call you about property and do that comprehensively. Take notes…
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