Commercial Real Estate Marketing Skills Resources by John Highman
When it comes to presenting and pitching for commercial real estate business, you must adopt the team approach wherever possible. This way, you can cover the issues and complexities of the property type and the local market. Until you have been in the industry for many years, you will unlikely have the necessary experience and…
Commercial real estate sales and leasing is a very competitive industry, and the large amounts of money both in commission and in property prices make some of the ‘players’ of the industry compete in ways that can seem ‘aggressive and pushy’. In saying that, the professional approach always ‘wins’ over all other brokerage methods. The…
It is no secret that the commercial property market changes or gets slow and difficult from time to time. When that happens, it is the best agents that win the business, as they provide the best value to the clients they act for. Those top agents in any property market will bring to each and…
When it comes to the marketing of commercial property today, the process needs to correctly tap into the local area and the opportunities that exist with business proprietors and property investors. Most of the properties that are sold or leased today are transacted with those groups and people that understand the local town or city. Unless…
When marketing a retail property or shopping centre today, there are some critical factors to be considered prior to the commencement of the marketing program. Every marketing campaign needs to be optimised for the right type of inquiry and the target market. There are enough frustrations today with property finance and finance availability to frustrate many…
When a real estate agent is preparing a commercial property for sale, the marketing programme really needs to be comprehensively structured, particularly towards the end target market. Each town and city will have their own levels of enquiry relative to property types and locations. This is where the high value of commercial real estate agents really…
Today, when you work as a commercial real estate agent, the marketing of property is a critical part of your efforts and business process. It is best to consider the marketing of the property as a complete campaign that is structured in balance with the target market you have defined. Generic marketing does not work in…
When you work in commercial real estate sales and leasing, you will present and pitch for business every day in some way or form. What can you do? It pays for you to develop a presentational system that focuses you completely on the client and their property. In this way, you can convert more business and…
When you work as an agent in commercial or retail real estate, prospecting and cold calling are fundamental to growing your listings, lead generation, and market share. The problem is that many salespeople have trouble locating and researching the prospects that they should talk to. So who are the prospects that you should be contacting? This…
In this property market, the Internet is quite important when it comes to marketing commercial real estate. People look to the internet first when they need property as either a place to lease or invest in. Considering that fact, commercial real estate agents should seriously consider how they are using the Internet and how that…
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