Commercial Real Estate Marketing Skills Resources by John Highman
When it comes to the marketing and advertising of commercial real estate today, it is critical to identify the correct target market and tap into it as part of the property promotion process. The days of generic marketing are well gone and we now have limited enquiry for any given property listing. To some degree,…
Most commercial real estate agents want to be very successful in the industry. This can be achieved by commencing a process of cold calling to grow your market share. Over time, you will get more meetings with the right people which will lead to better listings. Listings are the ‘lifeblood’ of commercial real estate, and…
In commercial real estate and investment property, your leads and listings for new business come from several sources. It’s time to develop a few real estate systems of action at the agent level. Ongoing awareness of what is happening in the property market will help you find things. Focus on quality listings and good locations….
Local business owners are a distinct opportunity for commercial real estate agents and brokers. Those local business owners know the area and the activities of other property occupants and tenants. Get facts and input from those people for your database. To a degree, they will know the local area far better than you as the property…
Commercial real estate brokerage is similar to other types of property. As an agent, you must logically and consistently work your territory. Your success in the process will give you a greater listing opportunity and future deals. This will have an immediate impact on your income and your success. You must be diligent and logical in approaching…
As the business world and the economy changes, so will the timing of your sales campaigns and the type of marketing tools that you use in commercial real estate. Refine your marketing strategies to suit the changes in today’s real estate market. It is a fact today that electronic media is taking over as the primary…
Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model. Every salesperson should be making cold calls every working day to new people that they have not spoken…
The one lesson I wish I had learned faster and from the ‘get-go’ in real estate is the importance of making plenty of cold calls. In fact, I would base my entire business system around that. The ‘lesson’ is important for all agents and brokers. In commercial real estate, you must make many cold calls…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
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