Commercial Real Estate Marketing Skills Resources by John Highman
In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…
In commercial real estate brokerage, the cold calling strategy that you adopt will help greatly when it comes to new business and listing generation. Create your own client list from cold calling and contact management. Audio by John Highman.
When you have a commercial property to sell, the promotional and marketing process is quite important. A lot depends on if you can convert some vendor paid promotional funds as part of the listing, and then how those funds are to be applied. When you have some money to apply to the promotion of the…
Every agent wants to find more leads in commercial real estate in their town or city. A lead generation model helps that happen. Think about the last 12 months in your industry and in your property market. How were the listings and leads for you? Did you get better leads than your competitors? The…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative…
The real estate signboards that you place on quality listings in your real estate market or territory will help you to build your property business. That being said, there are some rules to the process. Understanding the rules will help you get more results from the signs that you place locally. If you haven’t got…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
In commercial real estate brokerage, a property news service is very effective in updating local business owners and property investors about recent sales, leases, and new local developments. On that basis the news service can be part of your client contact model and prospecting plan. A few simple marketing rules If this strategy is for…
If you want a reasonably successful time in commercial real estate brokerage, then build your business around clients and client services. Match your skills to the requirements of the clients today and the pressures of your property market. Focus on controlling good quality listing stock; in that way people have to come to you with…
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