Commercial Real Estate Marketing Skills Resources by John Highman
If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time. The concept here is that…
When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers. There is a choice here that is so logical from a customer contact and business perspective. Knowledge and information about property…
Most commercial real estate brokers and agents are very ‘ordinary’ when it comes to personal marketing and promotion. They just do the general things like advertising properties on the portals, and talking to people. They then overlook the importance of online marketing as part of building their brand strategically; that is their brand for the…
In working in commercial real estate in your town or city, you will soon understand that you can be very busy in many different ways. The important thing here is that you are setting the right priorities and choosing the right tasks to work on every day. The right tasks are those that can lead…
In commercial real estate agency, the investment sales part of the market is quite special. It is the place where you will find the investors and their requirements of property performance. If this is your market segment, then it is wise to consider how you can build your personal profile with the right people. Finding…
Trust is one of the most important attributes that you should develop in commercial real estate brokerage and take with you through your career. The trust that you can develop with your clients and prospects will be the foundation for respect and ongoing interaction. They are the clients and the prospects that are likely to…
The commercial property market will shift and change many times throughout the year. There will be peaks and troughs in property performance and availability within certain locations and within certain property types. Your property zone or territory will be changed. The interests of investors and tenants will also change throughout the year. So your career…
Cold calls are the easiest and best way to build your real estate business. Commercial property owners, investors, and business leaders should be called every day. If you are not doing that, then you are ‘leaving money on the table’. The property market is always under change, and as agents, we should be changing with…
In commercial real estate brokerage every good quality exclusive listing should be directed at a particular target market. In that way you can optimise the enquiry and the inspection opportunities. Every property advertisement should be tuned to the target market and the local market conditions. That’s your job! As the property specialist, you are the…
If you want to improve your results in commercial real estate brokerage, you will need to master the art of cold calling and prospecting. You will need to improve your brand and profile as a top agent. Are you ready for a challenge? The new business that you need in sales and or leasing, will…
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