In commercial real estate brokerage, there are sales processes to define the team and then concentrate on. That focus will help the real estate business set its momentum for moving ahead. Results, systems, and controls are big elements of listing marketing and commission conversions. So, you are a real estate agent, and where can you…
You can focus on getting listings, or you can focus on getting quality listings in your location. There is a big difference in levels of enquiry when it comes to those better listings in your location. This observation is particularly important when you start your career. Think about these questions: Do you chase any…
Sometimes you will have had a listing promoted on the property market with little or no interest. There will usually be reasons for that including poor promotion, lack of target market activity, overpriced property, poor quality property, or unrealistic client. Know the reasons then act for resolve. So, you have a choice here as a…
Sometimes we have just too many commercial property listings active, and that typically leads to complications in servicing clients and marketing. Inevitably that ‘burden’ can distract you from the results that you want with commissions and inspections. Over time some of your listings will become ‘stale’ as well, so there are several things to be…
As a specialist commercial real estate broker or agent, you will be preparing a good number of business proposals and particularly list strategies over time. The documents that you prepare should always be carefully considered for the listing, the location, the market conditions, and the client in question. The documents should also be of the…
When you list a commercial property, a sales checklist approach will help you identify the key issues impacting the property, the client, and the marketing process. In this article booklet, I have used a list of topics to comprehensively explore key factors of the property and the marketing program. Take the topics and then expand…
As you move around your property market each day and talk to many people, the opportunity will regularly arise where you can pitch and present your ideas related to sales and the marketing of the client’s property. It directly follows that you should have all your presentation tools and ideas readily available to use and…
All too often you see or hear a commercial property broker or an agent ‘talk’ about market conditions to a client as part of a listing pitch or presentation. Whilst the logic seems sensible, a couple of other things should also be done to lift conversions. Most particularly they are the provision of images and…
Every agent is looking to win and convert more new listings. The essence of the process is to win better quality listings on an exclusive basis; the general or ‘open’ type listings in any town or city are commonly a waste of time, and they usually only convert through a good degree of ‘luck’. It…
When pitching for a listing, I follow some rules as a guide so I can get the best outcomes from a listing perspective. Those rules are worth sharing. This checklist approach can also help you get better results with your properties and clients. Why have this approach to the business and the properties? There are…
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