One well directed and structured commercial property promotion can lead to good inbound enquiry, and an ability for you to ‘cross over’ suitable enquiries into other listings and locations. If the initial enquiry was not fully satisfied on the first listing be prepared to talk about your other listings and locations. Keep the enquiry moving…
You should never have a listing shortage in commercial real estate brokerage as long as you plan your activities and work with focus. There are always listings available in most towns or cities for the taking. The question is can you find them? Are you getting your fair share of listings within your defined territory?…
Some commercial property listings stay on the market for too long. They are promoted poorly or inadequately. The end result is something that just about every potential buyer or tenant has heard about. So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…
In commercial real estate brokerage, your listing processes and strategies should be refined and improved in an ongoing way. Your competitors will always be looking for new ways to attract new business and convert more clients. They will be trying many different ideas to find the ways to pull in the listings and to neutralize…
In commercial real estate brokerage there are many ways to attract listings, and some of the methods are more successful than others. Essentially, you should design the listing system that works for you allowing for your strengths and weaknesses as an agent. (N.B. these ideas are also sent out to regularly to our friends…
Certain things are better than others when it comes to growing your commercial real estate brokerage business. Some of those things are also more important than others in the results that you seek. When you understand those factors you can start to build your listings and commission business in the right way. When you focus…
When you take on a property listing to sell or lease, there are a number of things to explore and investigate. Some properties are complex and others are simple, so you have to see the property for what it is, do the investigations, and then decide how you can handle the listing effectively and directly…
In commercial real estate brokerage you really do need to know the right people in the right ways. Understanding your property type and location will help you identify the right people and interact with them. Build your strategic alliances in an ongoing way so that you can grow your personal brand as a top agent…
Commercial real estate brokerage today can be quite competitive when it comes to any listing opportunity and client presentation. It is very common for a single listing opportunity to be tendered between numbers of agents. Beware of the client that demands too much as part of the listing process. Difficult clients are those that typically…
In commercial real estate brokerage and particularly with listing presentations you will have a limited amount of time to help the client understand the prevailing market conditions, your property recommendations, and the strategy behind your marketing campaign. The quality of the content and the timing behind your property presentations are important factors to refine and…
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