In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus. The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…
If you are to be part of a successful commercial real estate brokerage from a leasing perspective and convert more commissions over time, you will need to establish some professional services and points of focus to attract the tenants to your business over that of your competitors. When you have plenty of tenants to talk…
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