The opportunities are many in commercial real estate and particularly with sales at any time and in any property market. The results that a person can or will achieve as an agent are largely controllable through personal processes. Top agents are disciplined people and will spend most of their time talking to people about property…
When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
When you work as a real estate agent today, your allocated area can be large and complex. You will have properties to research and people to find within that area. For that reason, and as part of successful local area marketing, it pays to split things into manageable chunks. Simplify your location coverage. You can…
It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from…
When you have a focus on getting more listings and clients in commercial real estate, the best way to do that is through a deliberate and direct local area marketing campaign. The local area will give you leads, listings, and new business. The more people that you talk to in the local area, the more…
In commercial real estate brokerage, there are plenty of things to do every day, but too many things can ‘swamp’ your progress in building market share and a client list. In simple terms, you can get ‘distracted’ in real estate today if you don’t take charge of your actions, ideas, and marketing activities. In today’s…
There are plenty of agents and brokers working in investment sales. If you are one of those, then you should think about how you can position yourself to gain a competitive strength or some ‘leverage’ that helps you attract real estate listings and clients over time. What can you do to ‘get the edge’ in…
Put some strategy into your property promotion activities and particularly so with local area marketing. When you do that, you can attract both enquiry and future listing opportunities. The local area is so important to your business building activities and in building your brokerage market share. Build your local area marketing plan across particular precincts,…
It is a known fact that the local area is the best location to find buyers and tenants for commercial and retail property. The local people around you are already aware of the place, the properties, and the opportunities. They also know what they can pay or want to spend when it comes to sale…
You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings. There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you…
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