In commercial real estate leasing, you need to know plenty of people, and as part of that, all the landlords and the tenants in your territory. Secure a database software solution to track the interactions and the connections that you are making in a regular and ongoing way. Your list will be invaluable as the…
The online part of our commercial real estate market place is quite special and evolving. There are many new and different tools that we can use to communicate listings and property opportunities. (NB – you can get our marketing tips in our brokerage course Snapshot right here) Don’t let the online part of our…
Writing a property advertisement should be easy if you follow the rules. A good advert will attract more people and better inquiry; that’s the goal. Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market. Nothing is then special from a…
Taking an investment property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…
In commercial real estate brokerage your professional services should be attractive in all respects so that you can pull in the interest of local clients and prospects. Don’t be ‘ordinary’ in your services offering. You, as a broker or agent need to be competitive, relevant and real; and then also well aware of what the…
In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry. Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry. The prolific real estate competition in most towns or…
Business sentiment in most city locations has changed a lot in the last 12 months. That has seen a lift in enquiry for premises both in leasing and in sales. So there are some commercial real estate opportunities from the local area that can be tapped into here. The traditional real estate signboard on a…
When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required. To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…
In commercial real estate brokerage, a property news service is very effective in updating local business owners and property investors about recent sales, leases, and new local developments. On that basis the news service can be part of your client contact model and prospecting plan. A few simple marketing rules If this strategy is for…
In commercial real estate brokerage your time is the most valuable resource that you have. How you use your time will impact client connections and new business opportunities. Unfortunately, it is far too easy to get diverted and distracted from the things that matter each day in commercial real estate brokerage. If you are struggling…
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