When it comes to working with property clients today, you do need to understand their needs and directions when it comes to sales, leasing, and property performance. Those needs are likely to change throughout the year as the pressures of the economy and regional property activity shift and vary. In any period of 12 months,…
In commercial real estate brokerage today, the generation of leads and opportunities will be a key part of the business. Most of the leads that are created, will come from the efforts of individual agents and brokers. Those people that work harder at prospecting and lead creation, will generally dominate market share in the location…
In commercial real estate today, there are many challenges when it comes to property investment and ownership. Many of the clients that we work for will have issues to be addressed in property performance, leasing, and occupancy. One client can be the source of many new business transactions and commission opportunities. Understanding how you can…
The prospecting process in commercial real estate is quite special. That is because the cycle of business can be quite lengthy, or slow to occur. It can be a long time and some years between property purchases or lease transactions. This says that you need to connect with the right people and then stay in…
In commercial real estate agency today, you need to be an expert within the local market and with your property speciality. There are just so many competitors around that you really do need to position yourself appropriately as the expert that clients require. So the message here is that you cannot be generic with your…
In commercial real estate there is a lot of business to be gained over time by offering yourself as an ‘agent alternative’ to the clients of your competitors. Find out who your competitors are working with by way of clients, and then get your communications and networking going to ‘open the door’ with those clients….
In commercial real estate agency, the marketing process is central to everything that we do. Our listings and our market share depend on the process. Without effective marketing, the real estate business can be slow and tough. So what should we market? Here are a few ideas: Our listings that are exclusively listed for our…
In commercial real estate agency most of the things that we do successfully are based on timing. In many respects a successful sales or leasing transaction will be based on knowing the right people and connecting with them in the right way at the right time. It helps a lot if your clients and prospects…
In commercial real estate agency, you should prioritise your roles when it comes to sales, leasing, or property management. Some of the things that you do as an agent will be far more important than others. That importance will be from a client perspective and also from a personal business perspective. Directly focusing on your…
Commercial real estate agency is a business based on personal contact and client service. The long sales cycle of property sales and leasing can mean that you are in contact with a person or prospect for months if not years before a deal takes some shape. For this reason you need a good customer contact…
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