In today’s commercial and retail property market there are big shifts and changes to the marketing of listings; strategies are required to encourage more enquiries, inspections and transactions. Sales and lease transactions are largely started in the first instance through a buyer or tenant getting information from the internet. They are then fully informed…
If you want to get anywhere in commercial real estate brokerage today, you need to know how to pitch for a listing, present to a client, and convert vendor paid marketing funds. The best way to do that is to focus on exclusive control of your listing stock. In that way you can spend more…
In commercial real estate brokerage, the online tools of property promotion are many. All agents and brokers should use articles, blogs, podcasts, and more of those tools to build a personal brand as a property specialist. Learn how to build your brand more comprehensively as a broker for a location and a property type.
The online part of our commercial real estate market place is quite special and evolving. There are many new and different tools that we can use to communicate listings and property opportunities. (NB – you can get our marketing tips in our brokerage course Snapshot right here) Don’t let the online part of our…
Most commercial real estate brokers and agents are very ‘ordinary’ when it comes to personal marketing and promotion. They just do the general things like advertising properties on the portals, and talking to people. They then overlook the importance of online marketing as part of building their brand strategically; that is their brand for the…
When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…
In commercial real estate brokerage today every agent and broker should have a specific one on one marketing program that they implement and refine every day. In most towns and cities there will be plenty of competition around when it comes to sales and leasing activity. A good one on one marketing program can really…
In commercial real estate today a lot of the leads and opportunities that you generate will (or should) come to you from your website and or online activities. A good strategic plan is required to make things work online. So just how do you do this? It is wise to do a number of things…
If you work in commercial real estate brokerage, you should seriously consider the opportunities that can be created through a blog strategy. You can integrate the blog specifically within your website or as part of your personal marketing process through the various social media channels. It is a very powerful tool to use online. Far…
In commercial real estate brokerage, it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
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