In this informative video, we examine the key criteria that can help you win commercial real estate sales listings. Whether you’re a seasoned agent looking to refine your approach or a newcomer eager to make a memorable impression, this video is a must-watch. There are things you can do here for anyone striving for excellence…
In this real estate market, clients must first ‘purchase’ you as an agent, with your property skills, your ideas and your offerings before they will list with you. Your listing pitch should be refined and tuned to the client’s situation. Building a ‘convincing’ agent persona is a competitive advantage in commercial real estate and is…
There are always listing opportunities around for you to find in commercial real estate. Getting out of the office each day and talking to people is the first part of the process. As you walk around your property market each day and speak with a variety of people, opportunities arise to pitch and offer your…
When you want to win a particular listing in commercial real estate, there are certain ways to go about building a marketing message for the property and the client’s situation. Nothing should be ‘standard’ when it comes to engaging with the client and making clear recommendations about their property, the promotion, target audience, and the…
This commercial real estate podcast is all about persuasive property presentation strategies and solutions. You can learn how to engage with your client at deeper levels and convert quality listings more frequently. So, what can you do with this? You can understand the importance of being relevant and direct with your clients as part of…
Corporate clients need plenty of property guidance in the running of their businesses. That is an opportunity for you as a broker or agent. Choose your corporate clients with a bias towards quality, size, and stability. Part of your prospecting model should include that focus. Why is this? It is a changing world where today…
While the sale of a commercial or retail property is typically not as ‘emotional’ as any residential property, the sellers that you are working with as clients will need some conditioning and help. You can do that as they move through the stages and decisions of listing, marketing, negotiation, and closure. That is where the…
Don’t complicate your inspection and presentation processes in commercial real estate brokerage. Stick to the rules and the focus of communicating and conversing across all the facts. Keep things simple and direct as you sell the features of the property. (NB – you can get plenty of real estate presentation ideas in our Snapshot program…
When you work with many different property clients in commercial and or retail property management, the information and the strategies that you share about other properties and situations locally can be of great value to winning the listing or closing on a transaction. Why is that a good idea? Stories give a client comfort when…
In commercial real estate brokerage, prospecting is the ‘engine room’ of opportunity when it comes to creating new listings and finding new clients. In saying that it directly follows that marketing is the ‘lube, service, and oil change’ of the engine room to keep commissions coming in. Marketing continuity happens to attract deals, negotiations, and…
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