In commercial real estate, you must frequently pitch and present your ideas to clients and prospects. Many of those ideas are for clients looking for property help, ideas, and solutions. Sometimes, you are pitching for special solutions, like project leasing or property management. Either way, you can always be very specific in listing and sharing…
In today’s commercial property market, there are many opportunities to tap into with clients and properties. In some cases, discussions with clients lead to listing presentations, which should be carefully constructed for ‘relevance’. That relevance is then part of ‘opening’ up on your ideas and recommendations. This listing presentation ‘blueprint’ will help you connect with…
When you want to win a particular listing in commercial real estate, there are certain ways to go about building a marketing message for the property and the client’s situation. Nothing should be ‘standard’ when it comes to engaging with the client and making clear recommendations about their property, the promotion, target audience, and the…
Corporate clients need plenty of property guidance in the running of their businesses. That is an opportunity for you as a broker or agent. Choose your corporate clients with a bias towards quality, size, and stability. Part of your prospecting model should include that focus. Why is this? It is a changing world where today…
A sales or listing presentation is a special opportunity to connect with the client. It is likely that a few other brokers or agents are also chasing the same business and or property, so the connection that you make with the client as part of the presentation is critical in so many ways. Presentation…
Your voice is an important business tool in commercial real estate brokerage sales. You have important things to say. What you say and how you say it will help you convert client interest and move conversations towards a successful result. Your voice helps you display confidence as part of any property presentation; that will help…
In commercial real estate brokerage, you should have a refined and practiced sales presentation technique that allows you to show your true professionalism and relevant ideas to the clients and the prospects that you engage with. Your sales presentation should be improved over time; practice will help you fast track the process. So, what is…
Understanding the sellers of property in your location will help you package your commercial real estate services and potentially win more listings. When I say understand the sellers, I am referring to all the challenges and choices that the client may have. Know those at the issues in your location in the property market today. …
All too often you see or hear a commercial property broker or an agent ‘talk’ about market conditions to a client as part of a listing pitch or presentation. Whilst the logic seems sensible, a couple of other things should also be done to lift conversions. Most particularly they are the provision of images and…
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower. A poorly promoted property will stay…
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