When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
There are many ways to reach out to your location and target audiences to encourage enquiry in real estate today. And the enquiry process is really what it is all about. Real estate marketing is an art form to be optimised over time. Talk to more people regarding property listing and selling or leasing. Everything…
Your brand in commercial real estate should include a good degree of online marketing to help you get momentum in your property market individually. It’s all about strategy and consistency in the process. Everyone knows that it is competitive in commercial real estate brokerage. Strategies are required to get through that problem. There are things…
“I love cold calling!” Said no one…ever. What if I told you AI can be used to automate this process? I’m sure you’ve heard AI will be the next big thing to hit business, but how does it apply to commercial real estate? Let’s discuss the two things you hate doing the most – cold…
In commercial real estate today, there are many different markets to work with and property types to work on. Some of those segments will be better than others based on brokers and agents based on your location and the local economy. Choose the industry segments that can offer you as the broker or the agent…
In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type. You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry. Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry. The prolific real estate competition in most towns or…
A listings slump will create all types of problems for agents and brokers with commissions and lead generation. If you are in a listings slowdown then it is time to consider the strategies that can move you ahead and out of the ‘hole’. The property market works in cycles and has lag times; the only…
When you work as a commercial real estate agent, the mass marketing approach will help you with spreading the message about the property listing, and also your professional skills. That being said, it is still necessary to attract and create ‘face to face’ meetings with the right property decision makers from the local area. So…
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