Cold calling is one of those challenging things that many brokers and agents struggle with in commercial real estate.  You could say that there are some real skills to the process that require practice and improvement.

The more calls you make the better things get.  Over time you can then find more people to talk to and work with.

So exactly what does a good client or prospect look like and where will they come from.  I answer these and other key questions about telephone prospecting at our YouTube Channel.

If your property market is a bit of a difficult place for you, then check out my thoughts on this cold calling video on YouTube.