New property requirements and challenges will always emerge from conversations with locals. Planning processes of contact will help you here. Strive to improve your brand with local people, investors, and business leaders. Be the go-to person when it comes to real estate sales, leasing, or property management issues. That kind of activity is never-ending. It…
When you look into things in Commercial Real Estate, you can find the factors of change that will be a listing or an opportunity in the future. When you are looking for new clients or properties to sell or lease, be curious and ask plenty of questions. This special report by John Highman, will help…
In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…
In commercial real estate brokerage, there will always be an abundance of prospects for you to work with and for. You simply need to find them and ‘connect’ in a professional way. By using the word ‘prospects’ I specifically mean the people that can be clients in the immediate or longer term. (NB – you…
The opportunities in commercial real estate sales are always available for the astute and active broker or agent to tap into. A strategic plan of approach, professional skills, and marketing activities will help any agent or broker get traction and improve results. Sales and listing results all lead to commissions over time. Strategy is important….
When you really understand the commercial real estate business, you will appreciate the value of particular clients to the commissions and listings that you really require. If you have spent the time in growing your client list and relationships over the years, you will find that the leads and opportunities tend to flow back to…
Victory in our industry depends largely on market conditions and directed effort. The results that you achieve in commercial real estate brokerage will depend entirely on how you match your efforts into the market conditions. The property market changes frequently, and that’s what you need to look for and adjust into. You can improve your…
When you work with different clients and customers in commercial real estate today, you will find that they will usually and initially have a biased or incorrect understanding of the local property market and their property. The rules of client conditioning will then apply to resolve that problem, and local property market information will help…
Given that the commercial property market is forever changing, set aside a couple of hours each week to brainstorm new prospecting activities and market segments. If you track and measure the results you are achieving locally, you will soon see the things that are working for you in attracting new business. The brainstorming process will…
In this commercial real estate market, every property that you list to sell or lease should be a ‘perfect listing’. All parts of the listing should be optimised for the marketing and negotiation process. You can only create this ‘perfect listing’ with exclusive appointments; there is no advantage in wasting time with ‘open listings’ given…
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