How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate…
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…
In commercial real estate, a few different marketing approaches work very well. One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…
Today we find a great change in communications away from traditional direct mail to that of the internet and the mobile telephone. The question then arises as to whether letters and particularly prospecting letters have a role to play in marketing and real estate. Here are some facts worth thinking about as part of this…
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