Like it or not, the cold calling process in commercial real estate brokerage is really important if you want to drive more new business consistently over time. The same rules apply to sales, leasing, and property management. Sure, there are other things that you can do to attract enquiry, but the process of making lots…
Finding new clients to serve in commercial real estate brokerage is one thing. Helping them in a relevant and a productive way is another. Our business and industry is very much centred on ‘personal relationships’ and the needs of investors and business leaders as they strive to get better results in their property use. It…
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