You can make some valuable client connections and commissions from the ‘tenant advocacy’ side of our property business and your commercial real estate market. Does this interest you? The better leasing clients to service with tenant advocacy are local larger companies and corporations. They don’t normally have the time, the skills and the energy to…
If you want a reasonably successful time in commercial real estate brokerage, then build your business around clients and client services. Match your skills to the requirements of the clients today and the pressures of your property market. Focus on controlling good quality listing stock; in that way people have to come to you with…
Like it or not the commercial property market slows from time to time in different ways, although not all segments do so at the same time. When you think about it, if the market slows you can move your focus to a new segment and or property type. A keen eye for local property activity…
If commercial real estate leasing is your business then you have chosen a very lucrative part of the property market in which to specialise. In saying that, the best leasing activities and quality commission opportunities are at the higher end of the property market; that being the ‘zone’ of good properties, larger leasing requirements, and…
In commercial real estate brokerage your time is the most valuable resource that you have. How you use your time will impact client connections and new business opportunities. Unfortunately, it is far too easy to get diverted and distracted from the things that matter each day in commercial real estate brokerage. If you are struggling…
In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads. Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered…
Many things can be said about cold calling as a strategy of new business in commercial real estate today. There is no doubt that you can find new leads and opportunities efficiently by making lots of calls. That being said it is very important to understand how telephone prospecting works and build the right skills…
In any client conversation or sales pitch in commercial real estate brokerage, the information that you put forward must be ‘real-time relevant’. Good information about the location will help the client accept that you are the agent of choice for the listing challenge or the active deal. Preparation is the key to making your listing…
You can waste a lot of time in commercial real estate brokerage if you do not take the time to understand the client in a comprehensive and complete way. There will be many instances where you will find that a client or prospect will not tell you the whole story or give you all the…
In commercial real estate brokerage, the quality of your questions will help you get closer to the property requirements of the person and or prospect that you are talking to. As you spend more time in the industry you will and can create a list of great questions to use in supporting any property inquiry…
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