The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
Some words on ’employing sales people’ in commercial real estate today. Over the years I have worked with many different agents and brokers. Some I have employed and some I have removed from employment (i.e. some just shouldn’t be working in the industry). (NB – you can get our free real estate training here) The…
When you consider all of the variables in commercial real estate brokerage sales, you will see that there is a distinct process and a series of stages to be worked through. That then can be called the ‘sales communication process’, and it should be refined and optimized by each and every broker or agent. When…
A career in commercial real estate brokerage can be full of opportunity and rewards over time. That being said, it can also be frustrating, time consuming, and expensive. There are ‘two sides to the real estate coin’ when it comes to brokerage and agency activities over time. (NB – you can get our commercial real…
When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…
Every agent or broker in commercial real estate today should have a deliberate and direct prospecting model that they implement each and every day. In saying that, simplicity is preferable as you design the prospecting model to suit your own requirements and the properties in your location. If you make things too hard or…
In commercial real estate brokerage, the awareness that you have of current market trends will impact your ability to pitch, present, and convert new listings. That market awareness will give you confidence, and confidence is ‘king’ when it comes to new business today. In simple terms you must be more confident than the competition about…
Your commercial real estate listing presentation should be refined and improved over time. Given that many listing opportunities are highly competitive, your listing pitch and presentation needs to be of the highest quality and of the greatest relevance. Most clients and prospects today will do their research as part of inviting you to a listing…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
