Commercial Real Estate Sales Skills Resources by John Highman
In any commercial real estate brokerage, it is critical that new customers and clients be engaged with in some way or form by all agents. Over time that engagement creates leads and commission opportunities; conversations with people create opportunities. It is a simple rule to work with, and it is controllable at a personal level. …
Over time I have written about, and spent a good deal of focus on cold call systems and processes. In commercial real estate brokerage, the telephone is such an important part of finding and generating new clients and listings. The telephone is convenient and cheap to use; a process of making more calls is required….
In commercial real estate brokerage, there are some things that you should watch when it comes to results in sales listings and sales across the brokerage and with each person in the team. It takes time to get a transaction ‘across the line’, and sales metrics matter when it comes to knowing what is happening…
When you consider a commercial property market in any town or city, you can find many factors of pressure and property ‘pain’ that will potentially be leverage and listing sources for you to work with over time. Work those ‘pressure points’ for the opportunities that they provide in both sales and leasing appointments for you…
Many commercial real estate clients do not understand the local area when it comes to trends in enquiry, prices, rents, and opportunity. You can fill in the gaps when it comes to local area property knowledge. You have some valuable statistics, real estate trends, and results that you can share with those clients as part…
In commercial real estate brokerage, the clients that you work for or connect with will always have diverse property needs and requirements when it comes to their challenges and outcomes. Getting to the facts is quite important. Qualification is a good strategy to deploy in conversation as you get to the motivations behind the clients…
All too often we see or have property clients with overpriced commercial real estate listings. Some of those listings may even be on your books now. The fact of the matter is that those listings are a ‘financial crisis’ in brokerage, that will potentially waste a lot of your time and professional skills. It is…
If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types. Some of those relationships take months if not years to bring in the results, so establish the process of…
There are certain skills in commercial real estate brokerage that you do need to work on and improve over time. Given the changes to the property market each year, those skills are so essential to progress for every agent Client contact systems, your database, and your listing inventories grow through constant activities. They are the…
While every client in commercial real estate is potentially different; you need some base tactics to use in your sales presentations particularly when it comes to attracting and converting listings. Those core tactics will help you with the client conversation or the sales pitch; the results are then easier to switch. You could say that…
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