Commercial Real Estate Sales Skills Resources by John Highman
A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process. They do not recognize that prospecting via the telephone is an essential part of the property business; they then do…
When you have a commercial property to sell, the promotional and marketing process is quite important. A lot depends on if you can convert some vendor paid promotional funds as part of the listing, and then how those funds are to be applied. When you have some money to apply to the promotion of the…
There are various things that you can do when it comes to growing your commercial property brokerage activities locally over time. You can do those things consistently and effectively over time. Every broker and agent should have a marketing plan dedicated to that focus, and that plan should be activated every day. At a personal…
Every agent wants to find more leads in commercial real estate in their town or city. A lead generation model helps that happen. Think about the last 12 months in your industry and in your property market. How were the listings and leads for you? Did you get better leads than your competitors? The…
You should never have a listing shortage in commercial real estate brokerage as long as you plan your activities and work with focus. There are always listings available in most towns or cities for the taking. The question is can you find them? Are you getting your fair share of listings within your defined territory?…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
Some commercial property listings stay on the market for too long. They are promoted poorly or inadequately. The end result is something that just about every potential buyer or tenant has heard about. So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…
In commercial real estate brokerage, take the time to understand what your ‘hot buttons’ may be when it comes to listing and commission conversion. You can then adjust your activities to improve results and key performance indicators accordingly. Understand your strengths and weaknesses, then take action with the right strengths as ‘hot buttons’. What is…
When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative…
You could say that a commercial real estate salesperson should be experienced in a number of different ways. Some things are more important than others, and investment sales will require certain special factors of property knowledge, client communications, and deal or transaction interaction. There are always new things to learn in the role. It is…
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