Commercial Real Estate Sales Skills Resources by John Highman
Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model. Every salesperson should be making cold calls every working day to new people that they have not spoken…
In commercial real estate, it pays to have a basic plan that allows you to focus on and refine your negotiation skills and closing strategies. You will be negotiating every day on many different matters. Take charge of that by lifting your closing skills. Practice your skills and conversations around the common hurdles and concerns…
In a commercial real estate agency, you should try to build relationships with clients as quickly as possible that are strong and helpful. The more people you know at deeper levels, the better it is for you. Prospecting for clients is like that. The property industry is very much relationship-driven between agent and prospect. Note that…
In this property market, and in taking a commercial property to sale as a real estate agent, everything you do is all about strategy. Don’t be ordinary in your marketing approaches and recommendations. Be very specific with your listing ideas and strategies. The best method of sale has to be chosen and that decision should…
When it comes to real estate agency performance, particularly that which applies to commercial and retail property, you should really be looking at agency benchmarks and previous levels of performance. Your real estate business and your skills are unique and different from any other competitor in the local area. Understand the differences, and then assess your…
In commercial real estate brokerage, there are particular actions that will allow you to succeed and progress in the industry. As part of a sales team, you can always improve things in moving ahead. Choose to improve your actions deliberately. You will already likely know what works for you, and what you are struggling with. Understand…
When it comes to the commercial real estate market today, as an agent, it is very easy to get distracted by daily events and the clients and prospects that you work with. Your time is your most valuable resource, so use it wisely in every respect. With property listings and clients, the consistent actions that…
In commercial real estate, the word ‘accountable’ is very powerful for salespeople, but perhaps not respected as often as it should be by agents and brokers. When you are accountable for your actions and work systems in real estate, you start to see the results. That is the reality of working hard in brokerage. It…
Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…
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