The Advertising and Marketing Formula that Really Works in Commercial Property

There are plenty of things that you can do when it comes to advertising marketing your good quality property listings. Take a look at every marketing campaign with a focus on exclusivity. Promote your exclusive listings more comprehensively into the location and across the targeted audience. So where do you start? With every listing, you…

How Resetting Your Property Advertising Can Boost Your Inquiry and Inspections

You should never leave your commercial property adverts untouched for more than a couple of weeks.  The issue here is that you can and should refresh your exclusive listings so you can build your target market interest.  The first impression of a property advert may be ‘plain and boring’ to some people.  So the revamping…

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How to Create Niche Marketing in Commercial Real Estate Brokerage

There are several lucrative real estate markets to consider in commercial real estate brokerage. Whether you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it. Property and business owners will need your help. There is no point in being a ‘generic’ real estate agent.  The competition in…

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Why You Should Pull Apart Your Commercial Property Market and How to Do It

You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings.  There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you…

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How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage

Attracting people and interest to a property marketing campaign is critical.  In sales and leasing, the rules are the same.  There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…

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A Simple and Direct Marketing Plan for Brokers and Agents

In commercial real estate sales brokerage, you can and should keep your personal marketing plan simple and direct.   It must be something that you do every day, so the simplicity of things is quite important.  Don’t over complicate your real estate business or your efforts.   The sales and leasing parts of commercial real estate…

Step by Step Guide to Writing Adverts in Commercial Real Estate Brokerage

In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week.  As you bring in a new property listing, the advertising and marketing process is the next factor to work on.  The marketing message must be clear. This then is where your marketing skills in…

Introduction to Marketing Essentials in Commercial Real Estate Sales and Leasing

In most towns or cities there are plenty of commercial properties on the market for sale or lease.  On that basis, the promotional process of any exclusive listing must be planned and structured.  More effort must go into the marketing process.  In saying that, there are some key principles to follow and optimize.   When…

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